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SoftCareGroup specialists help you to gain the correct information about your
business and its products and services; geographic considerations; the target
audience profile; current marketing activities; your goals and objectives;
competitor information; and a beginning list of keyword phrases. The Web
Marketing Analysis step then continues through four tasks: Competitive Research,
Keyword Analysis, Website Analysis and Baseline Search Engine Rankings.
Competitive Research
During this task, in-depth investigate is performed to find out the SEO
strategies of each prime competitor. Competitive strategy research includes
keyword selection, meta-tag contents, page contents, link popularity and search
engine ranking. In short, we determine what is working and what is not working
for each of your major competitors.
Keyword Analysis
Next, we work with you to define the keyword phrases that are relevant to
your Buyer Personas. We begin the process with an initial keyword list that is
comprised of your current keywords and the keywords that are being promoted by
your competitors. From that list, we begin researching alternate keyword phrases
to determine the optimum set of keywords that your Buyer Personas would use to
find your company, products and services, industry and, geography. Our keyword
research is based upon statistics developed from over 360 million web searches
performed within the last 60 days. Based upon the competitive and keyword
analysis results, we create a keyword recommendation list that includes monthly
search estimates. This list is then reviewed, edited and finalized by you.
Website Analysis
During this task, our SEO specialists study your website structure; loading
speed; meta-tags; navigational elements; page content; search engine
friendliness; and in-bound, outbound and broken links. Next, your website code
is validated against the latest standards as specified by the World Wide Web
Consortium (W3C). The goal of this task is to identify the necessary changes to
improve overall visibility in crawler-based search engines and to remove any
website indexing barriers. Improving certain elements of your website’s
architecture and design can increase the number of pages that are indexed and
will increase the likelihood that your pages will rank higher.
Baseline Search Engine
Ranking Finally, baseline search engine rankings are recorded to measure
how deeply a website is indexed within the major search engine databases prior
to the optimization and submission steps. Later, additional Search Engine
Ranking reports can be recorded for comparison.
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